Sunday 14th July will see Wembley host the Color Run (that’s Colour Run for us Brits): seemingly the happiest 5k ever, as bursts of colourful powder clouds immerse runners. This American phenomenon has chosen Wembley to make its London debut.
What is the Color Run
It’s more of a jovial jog than a competitive conquest, where any age, gender, level, size, can enjoy the experience. To take part, runners must wear white and expect to get embellished from head to toe in different colors at each kilometre.
Taking some inspiration from the Hindu festival, Holi, known for having festivities that include caking one another in coloured powder to celebrate.
Wembley is expecting 15,000 participants to the sold out event this weekend. Claiming the title as America’s biggest 5k, the Color Run has also been held in Sydney to Rio de Janeiro.
The event is sponsored by Dulux who want to “transform some the dullest corners of the UK” (Wembley’s not that dull, is it?) into silly bright places.
Good to see local residents taking part in Colour Run
Looking down on Olympic way with thousands of colour runners getting ready to make history.
And the’y’re off!
The thing that separates this 5k from others is that participants get covered in bright paint during the run.