A new Caribbean restaurant, Sugar Dumplin will open at London Designer Outlet.
Sugar Dumplin will be the first Caribbean offering at the outlet and will be the chains flagship site.
While the store is being fitted out, its temporary store-front features a Bob Marley stencil with ramshackle writing beneath advertising vacancies.
Located between Wagamama and Handmade Burger Co. in a unit which lay empty since the outlet opened back in 2012, it will be a 100-cover venue with candle-lit beach huts outside.
A Latin American and Caribbean offering, arguably, already exists at the LDO by way of the popular Wembley Las Iguanas. So the addition of a more authentic, Caribbean-focused restaurant, will be a good fit and as well as being in demand is well-overdue.
Sugar Dumplin was founded in 2015 by entrepreneurs Norris Panton and Craig Ince and have since expanded to Glasgow, Scotland, Camberley, Surrey and Kingston, Richmond.
Norris Panton, co-founder, said: “In 2015, trade research found Caribbean food was in high demand but under-represented on the UK restaurant scene, we wanted to change that. We want to make it available to all, at a reasonable price”.
The Caribbean chain will open in its new Wembley site by early 2017.