The Wembley Experiment

Wembley Stadium was mentioned in Forbes this week in an article about mobile bandwidth during events.

If you live close to Wembley, you will know that to use your phone during an event, sometimes is impossible.

So how does EE connect 80,000 people who all want to connect at the same time during an event at Wembley?

EE uses Wembley as one big focus group to learn from and improve its services that are focused on 10’s of thousands of people in one location at the same time.

By using the stadium almost as a constant test bed and instant focus group for EE’s services means, unlike an multi-stadia event such as the Olympics, the event itself is almost peripheral to what goes on inside the ground.

EE uses Wembley And Wimbledon to Serve Up Major Mobile Experiences