Wembley Stadium and EE partner-up for a deal that is the first of its kind for the iconic landmark.
The UK’s most advanced digital communications provider will transform Wembley into the world’s most connected stadium, revealed the FA. This means two things, firstly, to offer a world-class “sofa to seat” experience and secondly, to smart-city the s*** out of Wembley.
EE have already launched a smart-phone app to accompany the partnership. Gradually the smart-phone app will offer mobile ticketing solutions and EE customers will get exclusive ticketing and marketing initiatives.
Enhanced mobile network access could see EE experiment with new technologies such as Apple’s iBeacon. EE could turn fans phones into beacons for receiving images of Kevin Bacon or notifications about deals depending on a fans location in the stadium.
Super-fast Wi-Fi will be available for all, is that for residents too? Can I cancel the contract with my broadband provider , with immediate effect?
The partnership is for 6 years but unlike other deals, Wembley won’t be changing its historical name. Stadium partnerships often end up with imposing nomenclature like Etihad or Emirates stadium.
This multi-million pound deal partnership doesn’t mean Kevin Bacon will be replacing Roy Hodgson anytime soon, although some might argue doing so would be a no-brainer.
A new identity for Wembley has emerged from the partnership, adapting the existing stadium ‘inspiring memories’ logo with EE’s particle inspired logo.
Also, can we speculate, that this EE partnership makes Wembley the only worthy London destination for Formula E? Surely, all of these E’s must stick together.
As reported by the FA, Melvin Benn, Wembley Chairman, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet.
“As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.
“Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.”
Olaf Swantee, CEO at EE, added: “We are extremely proud to announce our partnership with Wembley Stadium.
“At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country’s national stadium.
“Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world-class spectator experience for many years to come.”