Hamleys first outlet store opens at the LDO

The world-famous toy brand, known for its flagship Regent Street Mecca for fun, will be opening its first outlet in London.

Located at unit 73 in-between Kurt Geiger and Phase Eight, this new offering comes just in time for the festive season.

Property week, reports that:

Gudjon Reynisson, chief executive at Hamleys of London, said: “We’re really excited to be opening at LDO as it’s a great retail and leisure destination for all the family; with a play park, cinema and now a Hamleys, where we’re looking forward to bringing smiles to the children and families visiting Wembley Park.”

LDO leasing manager Susanne Morris added “LDO has one of the largest outlet catchments in the UK. These latest retail and leisure signings will be welcomed additions for our guests as we head towards Christmas.”

Other new arrivals at the outlet include:

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The luxury beauty brand Cow Shed.

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Lee, the 125 year old American denim brand.

These new openings counter the recent closure of premium womenswear retailer LK Bennett and American restaurant Coast to Coast.