Update February 24th: The temporary window-display was updated after this post was published and the opening date was pushed back 2 weeks to open on Monday 23rd February.
A Sainsbury’s Local convenience store is taking residence at one of Brent Civic Centre’s commercial units facing Olympic Way.
A temporary window-display reads ‘Welcome to Sainsbury’s West Olympic Way Local. Opens 7am, Monday 9th February.
Quintain who are behind the Wembley Park development hinted a year ago that a supermarket chain would occupy one of the Brent Civic commercial units. I speculated that it would be a Wembley Waitrose, although I got it wrong, I’m pleased that it’s not another Tesco’s.
Sainsbury’s convenience store sales are up 16% so there is a big focus for them and their competitors to open more. This comes at a time where local communities are starting to oppose convenience stores flooding our high streets.
Wembley is a transient neighbourhood so there isn’t really an established community as such that would oppose these convenience stores. So it’s no surprise that Wembley Park has 6 Tesco stores in a 3 mile radius.
This will be Sainsbury’s first store in Wembley, the nearest are in Dollis Hill which is 2 stops on the Jubilee Line or in Alperton.