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What does this even mean anymore? People want a Wembley market update but for which one, old or new? The new Wembley market dates seem all very hush-hush about when it’s due to say, ‘Hello Wembley’.
The old market confirmed that they will be revealing a new date and location not too far from Wembley. While some of the displaced market goers have since discovered the London Designer Outlet, many more are only just finding out that old Wembley market has moved.
[box style=”light-yellow” ]You might also likeDisplaced Wembley market diaspora
Old Wembley market was a place where multi-cultural groups from low-income backgrounds would regularly meet.
Low income consumers had a far more positive view of shopping at Wembley market than medium to high-end consumers have shopping at Westfield.
Why were Wembley market shoppers more satisfied? The answer is that low income consumers compare themselves only to other low income consumers. If someone was buying a counterfeit Gucci handbag, it’s ok because other people at the same stall were also buying it. Everyone was in the same boat, casting a net and fishing for fakes.
Contrast this to Westfield London in the designer village. When medium to high-end consumers are inside the Gucci store purchasing a £500 handbag, the atmosphere becomes competitive. Although medium to high-end consumers can afford this purchase, it can be a big decision resulting in consumers feeling under pressure.
At Wembley market, low income consumers felt no pressure. Hey it’s a throw away fake Gucci bag, they have nothing to lose! The explanation behind this behaviour is people compare themselves locally by comparing themselves to people in the same boat as them. This is referred to as the ‘big fish little pond effect’.
So where does the London Designer Outlet fit in with all of this?
Every low, mid and high end consumer wants to become a bargainista, it’s now more popular than ever to hunt for bargains. No matter what your socio-economic background is, up to 70% off high street brands is perfect for this zeitgeist of thriftiness.
This would explain why the London Designer Outlet has had over a million visitors since its launch. Whilst Brent Cross, Oxford Street and Westfield London are the standard for many, some former Wembley market goers will be experiencing LDO’s brands for the first time.
Transitioning to now
One thing for sure is that the displaced old Wembley market goers won’t have that same sense of voice and community they once had. The outlet brings lots of new services to what was an under serviced area. It also brings that cold, convenience and contactless payments just like a west end high street.
The huge crowds that once visited old Wembley market enjoyed the slow pace and old-fashioned feel. Unlike today’s frantic high streets it was easier to stop and have conversations around the no-frills stalls.
If the London Designer Outlet is ‘Goliath’ then the old Wembley market is surely ‘David’ whose advantage clearly is a lo-fidelity club for low-income consumers. Don’t get me wrong, this club isn’t exclusive, you’ll find that people of any background can see the appeal of a more switched-off, slow-paced and old-fashioned shopping experience.
Having said all of that, don’t forget a new traditional gourmet market is in the pipeline which will provide an alternative to the high street brands at LDO.
Are you a former Wembley market goer who has made the transition to London Designer Outlet or somewhere else? Let us know below (anonymously, should you wish to).
Original Wembley marketOriginal Wembley market
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Opening Times
October 2014
- Sunday 5th
- Sunday 12th
- Sunday 19th
- Sunday 26th (closed, NFL Lions V Falcons at Wembey Stadium)
November 2014
- Sunday 2nd
- Sunday 9th (closed, NFL Cowboys V Jaguars at Wembey Stadium)
- Sunday 16th
- Sunday 23rd
- Sunday 30th
December 2014
- Sunday 7th
- Sunday 14th
- Sunday 21st
- Sunday 28th
January 2015
- Sunday 4th
- Sunday 11th
- Sunday 18th
- Sunday 25th
February 2015
- Sunday 1st
- Sunday 8th
- Sunday 15th
- Sunday 22nd
March 2015
- Sunday 1st
- Sunday 8th
- Sunday 15th
- Sunday 22nd
I have been going to wembly market for 30 years and was shocked when I went down there to find it shut.I have been to the new outlet and didn’t buy a single thing,when I used to go to wembley market I would have to return to my car sometimes more than once to unload all the bags and carry on shopping.I know alot of people who used to go to wembley market at Christmas to buy wrapping paper etc.It is the end of an era for me and alot of my friends.
Great comment! Thanks for sharing.
I can’t see opening times here that’s information is not correct!
OK OK OK it is happening This Sunday 9 March Wembley Sunday Market will be open at last. New Location Stonebridge Park Station. NW10 0RG. No public parking, public transport only, park at Wembley Central station then one stop down, or bus 223, 18. C U Sunday for a reunion. Tell your friends
Hi, you state no public parking but is there any disabled parking as I carry my mobility scooter in my car which would not be able to go on public transport?
Therefore meaning that people with disabilities will be unable to visit the new market location!
Every time I’ve visited Wembley I’ve always enjoyed the stadium market.
Very disappointing if I can no longer get there!
Regards x
Joanne, Do not fret you can park very near, as long as it is not a staduim event day you can park on the yellow lines right outside, if you have a blue badge. Or you can Park at Wembley Central station which has diasbled bays, then it is one stop down to Stonebridge park. We have aout disabled toillets, the same as we had at the old site. SO we look forward to seeing you there for lots of bargains and some yummy food.
When are there likely to be dates & information as to where the new location will be ?
Wembley Market has a new location and WILL be opening in February. Looking at 9 or 16 Feb. All geting very excited here. It is a good Blog David. Wembley Market was definaltey the David to the LDO Goliath. Not everyone wants a Goliath to shop at they want the atomosphere that ONLY a Market can give. The Market fitted in so well with the scene and events at Wembley, they benifited and so did the community. It is such a shame that Wembley PLC do not want to serve the needs and wants of the local community any more. You never know when the Tradiltional Gourment Market falls flat on its face, they may ask Wembley Sunday Market back again, with its food for all.
Hi Tessa,
I do hope things are going through and we can get back on song soon; February would be good; a chance to get things going again before Easter.
hi guys, you just talking and talking and talking. give us starting date and post code. its all what we wont ! 😉
Where is the new location
Yes where is the new location?
ya mang where is the new location
Still waiting on information as to where the new market will be
Any idea yet where the new location and start date???
Have been to the new LDO a couple of times but no more. What a waste of time. We loved the old Market,It had atmosphere and good prices (negotiable) even though the merchandise was only copies, It was cheap and cheerful. Hopefully the old market will return. Until then we shall keep away.
wheres the new location ?? please answer for god sakes.
When is the dates out for the new set up
Where is the new location ?
I doubt if the “old” Wembley Market will ever re-open nor will a “New” one appear. Wembley seems to want to be Upmarket and the idea of a “Street type” Market does not fit in with the scenario. At the moment all we have is the so-called London Designer Outlets area where only a few shops have been taken with the majority empty. Looks very unattractive. At least old Market added some atmosphere.The publicity put out has the cheek to try and compare Wembley LDO with the Westfield Centre at Shepherds Bush. Fat chance. I can’t see Westfield getting worried.
I totally agree Owen, I went and there was more people working there than shopping. BUT OK OK OK it is happening This Sunday 9 March Wembley Sunday Market will be open at last. New Location Stonebridge Park Station. NW10 0RG. No public parking, public transport only, park at Wembley Central station then one stop down, or bus 223, 18. C U Sunday for a reunion. Tell your friends
All a load of old waffle from the people that run or used to run it say DEFINATELY open in Feb , Then def open in 2 march . Looks like a well loved market has gone , wouldnt mind if the LDO was any good but come on its a half arsed effort at an outlet centre. They cant let the remaining units out the ones that are there are crap (meant not stocked enough).
Sad to see it go 🙁
OK OK OK it is happening This Sunday 9 March Wembley Sunday Market will be open at last. New Location Stonebridge Park Station. NW10 0RG. No public parking, public transport only, park at Wembley Central station then one stop down, or bus 223, 18. C U Sunday for a reunion. Tell your friends
THERE IS A BIG SPACE IN EARLS COURT NEAR THE EXALTATION CENTER.
I SUGGEST TO MOVE IT THERE.
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Can some one plz tell me where wembley market is moving to and the post code ty
Ok so from what I can tell The Wendyfair market at Stanbridge has now closed but can anyone tell me if there is a sunday market on the Wembley stadium grounds? Thanks xx